I'm PRo SEX.

BECOME A PRo SEX SPONSOR 

8803-27_Things_You_Should_Know_Before_You_Lose_Your_Virginity-1296X728-Header.jpg

Align your brand with an activist mission with millions of potential supporters.

 

Launch Date

July 2019

Sponsorship Period

One Year

Activations

  • Custom Video

  • Editorial Creation

  • Influencer Promotion

  • Press Coverage

  • Two Live Events (NYC, LA)

 

We’re #NotVanilla.

It-was-a-walk-of-awesome-GIF-1428435563.gif

Activism focused campaigns have wide reach and the potential to connect your brand with a movement aimed at presenting sex positivity to a large audience.

Through your contribution, you will support the development of the PRo SEX initiative and receive premium placements on event programming, digital marketing and influencer activations.

In 2012, #FreetheNipple gained viral attention shining a light on the inequalities women face on social media. The campaign attracted millions of posts, celebrity endorsements and media coverage focused on the need to support nipple equality.

In 2019, the PRo SEX initiative will encourage similar sentiment around #NotVanilla, a new activism campaign aimed at encouraging supporters, press and influencer friends to share their stories as a way to build acceptance and reduce shame around non-traditional sex lives.

The #NotVanilla campaign will align with our PRo SEX Launch Celebration.

 
 

PRo SEX LAUNCH

 
 
e52624619c.png
 

Step 1: Build Awareness

We’re #NotVanilla

To celebrate the launch of PRo SEX we will engage 20-30 digital influencers, journalists, adult performers, activists, business owners, artists and creators aligned with sex education, kink, polyamory and the LGBTQIA+ community.

Each will be offered compensation and asked to share their #NotVanilla story linking to the cause

Whether it’s about the first time they engaged a kink, some sexy photos they have on their phone, a time they loved more than one person, or any other story which showcases why they support PRo SEX.

The campaign will raise awareness for our cause and the brands associated with it.

 
Sample Copy:  PRo SEX and @BRAND asked us to share our #NotVanilla story so here goes. Kinky? For sure. A little rope play and spankings keep our relationship fresh and we’d never want to be judged for how we choose to play. Our flavor is birthday cake and rocky road.  Join us in our support of the PRo SEX bill. Share your own #notvanilla story and help us protect the rights of the sexually explorative.

Sample Copy:

PRo SEX and @BRAND asked us to share our #NotVanilla story so here goes. Kinky? For sure. A little rope play and spankings keep our relationship fresh and we’d never want to be judged for how we choose to play. Our flavor is birthday cake and rocky road.

Join us in our support of the PRo SEX bill. Share your own #notvanilla story and help us protect the rights of the sexually explorative.

 

Each will be asked to end each story with “My Flavor is [insert flavor other than vanilla]” #notvanilla.

Voices will be encouraged to incorporate ice cream into their post to align with our message.

All posts will be reshared on PRo Sex and on our social media profiles increasing visibility of the campaign.

A full social campaign will be launched in support of PRo SEX, providing safe to share statistics, highlighting work being done by those who support the initiative, curating stories of those impacted by sexual history discrimination, and stories which align with activity by our brand sponsors.

Following our initial launch announcement, influencers will be selected each week to continue sharing their #NotVanilla story providing regular coverage and feedback to the cause.

 

Step 2. Supporting Media

Once our initial launch period is over (August 1st) we’ll launch cross promotional partnerships with other sex positive groups, brand partners and vocal voices who support our cause.

A campaign video will be shot featuring multiple voices fighting for protection against sexual history discrimination. The video campaign will be heavily promoted through allowed channels. The organizations activism focus and our campaigns lack of adult content will ensure we can promote through traditional ad models like Facebook, Instagram, Google and Youtube.

Add will focus on email collection and sponsoring brands will be invited to promote on messaging to this audience.

 

3.

Cras malesuada vel turpis nec vehicula. Quisque quis neque vitae nulla lobortis aliquam in in turpis. Aliquam sed iaculis lorem. Quisque ac risus nulla. Nulla dictum velit nec nunc interdum varius. Phasellus vehicula sapien nulla, at interdum leo eleifend vitae. Mauris ullamcorper auctor laoreet. Ut varius libero ut sem ornare, id ultricies ipsum aliquet.